The "Listen to the Ocean" campaign was signed by Africa advertising agency and was inspired by the ocean waves movements and their relationship with future scenarios of plastic oceanic pollution.

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The campaign is part of the global action to combat plastic pollution in the oceans, promoted by the partnership between Corona and the NGO Parley for the Oceans.

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To portray the cry for help coming from the Ocean and marine life, the American musician Donavon Frankenreiter composed a song for the Barra da Tijuca beach, with the participation of the Brazilian singer Ceu.

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Infinito Mare was involved from the conceptualization and beginning of the project, with Dr. Bruno Libardoni being the oceanographer behind the Listen to the Ocean campaign.